Dear Sir or Madam,

• Crises make people critical: find out how you can use a secure telephone system to score points with your customers
• Sales campaign 2009: new sales office in Berlin
• Coming soon: the Clarity website is being extended – and will soon be available in Russian
• “Neuromarketing”: find out what makes your customers tick. The book tip, win one of three copies
  

Crises make people critical: how you can use a secure telephone system to score points with your customers

We are experiencing the global crisis as a time of uncertainty; nothing appears to be safe any more. During such times, we react even more critically to poor service and inadequate products – and quickly move on to the next provider, who is waiting just around the corner.

Telephone system failures can cost a fortune
Most companies are contacted via “hotlines” nowadays – in other words, via the company’s telephone system. And a lot can go wrong here! In order to ensure contact with customers runs well, a reliable telephone system is required in addition to well-trained personnel. Outages can be expensive; after all, even a short system failure can result in losses than run into the thousands. Think about a travel agent for example. Customers may simply hang up and call a different company to book their holidays.

Telephone systems made in Germany:
A secure line to the customer
When dealing with this subject, Clarity AG highlights the extremely secure design of its systems. Both medium-sized and large companies have been relying on these failsafe telephone systems for approximately 10 years. “Focus is placed on security during the development of our products. And our efforts have resulted in extremely reliable telephone systems, which is something that goes down well with our customers!”, explained Christoph Pfeiffer, CEO of Clarity. “Another aspect that helps our telephone systems to achieve a very high level of reliability is a redundant system, which can be run on any standard server. The customer does not, therefore, need to purchase any expensive, special hardware components.”, added Christoph Pfeiffer.

Clarity Security

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Sales campaign 2009:
New sales office in Berlin

“Satisfied customers are essential in order to ensure long-term survival in our fast-moving market. That is why we are expanding our branch network and focusing on intensive customer contact and shorter communication paths while reacting more quickly to customer requests and suggestions”, explained Christoph Pfeiffer, the founder and Chairman of Clarity. For this reason, Clarity will be establishing additional sales offices in selected regions – two of which are due to be opened this year.

In order to extend the sales network, Clarity has already hired some new and very motivated salesmen e. g. in region Berlin, further will follow. Clarity is also planning on opening additional offices at various national and international locations over the next year. By the end of 2009 Clarity will have a well-coordinated branch network in Germany. Due to the proximity to the customers, Clarity can recognize their requirements quickly and react proactively – thereby ensuring mutual success. Our salesmen are looking forward for increasing of sales volume and also of Clarity values.

Contact Clarity

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Coming soon: The Clarity website is being extended – and will soon be available in Russian

The Clarity website was completely overhauled in spring of this year. It was given a new look, a more transparent structure and additional technical information. Other new topics, such as the "Clarity Service and Support” or "Security", have also been added over the last few days. Now it’s time to extend the website even further: as activity in Eastern Europe is increasing and a growing number of requests are being received, Clarity has decided to have its website translated into Russian. The Russian version will be online at the beginning of the next quarter at the latest.

www.clarity-ag.com

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Neuromarketing”: find out what makes your customers tick. Our book tip, win one of three copies

This month’s book tip was recommended by two colleagues. The book provides insight into what makes a customer tick. Even though most of us think we act rationally, neurological scientists have come to a different conclusion: purchasing decisions are based on emotions. This book describes how these findings can be put to everyday use. Find out: 

• Which findings from the area of neurological research can be used for marketing purposes
• How specific brands are embedded in the brain and how the bargain hunter brain really works
• How brands and products can be positioned
• Why consumers should say goodbye to the illusion of rational decision making

Our opinion: the extent to which neurological research findings can be used in marketing departments is definitely a matter of dispute among experts. One thing is certain though, this discipline is still in its infancy. It is still worth taking a look into, however, and this book provides you with the opportunity. The author, Dr. Hans-Georg Haeusel, is a psychologist who focuses on applying findings from the area of neurological research to questions regarding consumer behavior and marketing.

We have three copies to give away. Simply send us an e-mail with the subject “Neuromarketing” to newsletter.feedback@clarity-ag.net and you will be entered into the prize draw. Entry deadline is the 30. September 2009, the judge’s decision is final. Good luck!